Everywhere you look, you will see Mother’s innovating. From those women driving forwards particular programmes of support, such as the amazing Dr Sue Black and her TechMum project, to a mum in the street using all of her imagination and tools to persuade her son not to run into the road.
Invest a pound in mothers and you get a multiplier effect: the ripples run through families and beyond. Ignoring the tremendous force for innovation that mothers represent – whether you are government, business or investor – means not only doing badly by mothers but by everyone else as well. Investing in mothers has the potential to boost everyone’s economic and social prospects
Quite simply, mothers drive forward change in many families. They will be deciding what is best for the welfare and health of the children and how to utilise the finances and resources available to them.
They are at the forefront of consuming for families, making decisions about spending priorities and the family’s relationship to the wider community.’
What’s perhaps what is shocking in this report is that Nesta believe that the UK is ‘under-innovating to the tune of an estimated £38bn a year’. Now this stat has probably changed a little since 2014, but nevertheless, even if progress has been made, the figure will still be incredibly high.
It is clear that looking towards mothers and their many skills and talents is a great starting place to address the under-innovation that Nesta highlights. There are of course many challenges with this – fundamentally women are still not taken as seriously in the workplace and often their confidence prevents them from making the most of the opportunities that do present themselves.
But investors and funders should take note – mothers make a huge difference, not only to their families, but also to the global economic landscape. And the great many mum-bloggers out there showcase this every day. They are making their mark.
I hope these statistics convince you that the steps you’re taking, whether this is developing a new product or service or writing a new blog post, could ultimately change the world.
So go ahead mothers – get innovating!